› you are like ‹ aims to draw attention to an imminent problem: the use of data-analysis in the election process. using the abundance of social media data that is available today, users can be turned into personality profiles that tell campaigners which messages will resonate best with them.
the campaign started with an ironic image film for the company cambridge analytica. stylistically the film was made to mirror the › case film ‹ format.
the project was continued through a series of posters, dubbed › who are you? ‹
finally, it was digitally extended through #youarelike, an attempt to deliberately manipulate ones own profile and thereby counteract the dangerous trend.