modulaire is the new concept of pop-up stores for gebrüder heinemann. 
the system is easy to use and adjustable to various surroundings at the airport.
It is organized into five parts: a table, cube-shaped shelving system, separated back walls, a combinable cart and the sales counter. every part is derived from cubes so that the structure is robust and full of combinations.

it is playful and encourages the participation of the seller because each shop or collection can have a rearranged retail space. therefore the interaction with the sales person and the custumer experience for itself will be unique and exciting.

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